About Us

With Yummy, you can fall in love with food all over again! Enjoy fresh, high-quality meat, fish, fruit, vegetables, bread, and other locally sourced food like smoked barbecue dishes, cakes plus speciality oils and sauces, all sourced from the local shops you already know and love. You simply choose your favourite shops and select your items to create one ‘basket’ using our website. Complete your order, then we’ll pick up all of your products from all of the shops, pack and deliver all of your items together, right to your doorstep.

Yummy is the idea of Lincolnshire businessman Julian Wilkinson, owner of Lincolnshire Pride magazine and the number one wedding website in the UK, www.ukbride.co.uk. He’s a keen advocate of supporting local retailers and food producers, but also a fan of the convenience that online shopping provides. So now… he’s combined the two!

Julian and his team have partnered with trusted independent butchers like Gary Simpson, Carl Dunham and Dawsons, Curtis of Lincoln for butchery and baked goods, Olawa of Boston for speciality bread, smoked barbecue products from The Lincolnshire Smokehouse and of course, we work with local greengrocers and farmers for fresh fruit & veg.

Yummy also provides seafood from East Lincolnshire Seafood and Chapmans of Grimsby, locally made cheese from Lymn Bank Farm, and delicious cakes and teatime treats from Posh Nosh, Myers Bakery and Hawkens Gingerbread as well as jam from Jenny’s Jams of Lincoln and local honey from Pilgrim Honey, plus Yummy stocks a range of store cupboard essentials like tea and coffee from The Lincolnshire Tea & Coffee Company and RedSpot Coffee, as well as pasta, milk and cream. Keen cooks will love our range of oils, sauces and marinades from The Lincolnshire Drizzle Company and Borderfields, which ensure you’ve all you need to make the most of our delicious local produce in your dishes.

We will also add more shops over the forthcoming months (we’re happy to have your suggestions for additional shops and suppliers you’d like to see on the website). Yummy provides the amazing convenience of home delivery from local shops with one single doorstep delivery.

We’re rolling out Yummy across the United Kingdom, starting with Lincolnshire and then the rest of the UK, prioritising local independent retailers, food producers and farmers. We will try to source local produce where possible, though sadly our efforts to source a Lincolnshire banana grower have not borne fruit – literally or figuratively – so we’ll also look a little further where necessary, to keep the quality of our produce high, our prices competitive, and our range comprehensive!


If you’d like to get in touch, please email us at [email protected].

Watch our Yummy Movie